Still though, both Facebook and consumers want creative diversity. Facebook itself has a slew of best practices, tips, and creative standards to follow in order to get brands their biggest reach. #SMARTS AGENCY HOW TO#How Can Marketers Keep Up? When trying to learn how to create the best content, we often research best practices. Embracing creative thinkers and optimizing their work with machine learning is the ultimate way to ensure your customers’ campaigns provide the impact they need. Investing in creativity is the ultimate way to serve your customers, no matter what changes we encounter in the future. #SMARTS AGENCY FULL#Our world is full of ever-changing targeting and privacy restrictions, especially due to the updates ushered in by iOS14 and Google’s phasing out of third party cookies. How can you be sure you’re nailing every choice you make? The rules for digital marketing can sometimes feel too fast-paced. To register for the workshop Carla and I Ĭreative provides the largest opportunity for marketers today. The book launches today… and you can get all kind of goodies if you order today! To hear my podcast interview with Carla, go here. This book will show you how to do it, how to teach it and how to sustain and scale it. Fortunately - Carla wrote this to show you how to awaken it in yourself and your entire team. Carla Johnson’s brilliant book RE:Think Innovation will remind you that you were born with the ability to innovate but it got dampened along the way. What if everyone in the agency had the skills and confidence to be an innovative thinker? We’re reinventing everything right now and what an amazing time to be front and center with ideas that will light the way. One of the biggest challenges in terms of being able to do this consistently is that it’s usually only the agency owner or a handful of leaders who can do this work. Both for our agencies and the clients we serve. We have to be able to generate ideas on a regular basis that serves both the agency and our clients. We are paid to be creative thinkers on command. If there’s one thing every agency has to be able to do, it’s innovate. But if there’s anything I know about 2021 and beyond - the agencies and organizations who consistently deliver big and bold ideas that solve new problems are the ones who are going to win the day. I'm not that definitive about a specific book as a general rule, so you know this one is special.
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