![]() The research process allows you to better understand what your audience is searching for and create content that directly addresses these search queries. In a recent survey conducted by Directive, 78% of marketers identified keyword research as a high-impact practice for driving new traffic. In addition to using keyword research tools to find out what your ideal audience is searching online, make sure to search the keyword on Google itself to make sure you understand what users are seeking when they perform that search. This is the key to maintaining a good freshness score. So in addition to writing net new content, you should also be updating outdated pages with new information and new keywords that are relevant to today. Even the most evergreen content loses relevancy over time. Incorporate it naturally into your page and use it interchangeably with related keywords. ![]() That means organized logically, written conversationally, and not stuffed with keywords (Google will actually penalize you for this). #FACTOR RATING METHOD MAP FREE#The information is in-depth, accurate, useful, and free of spammy links and/or comments. This correlates to the consistent publication of high quality content, user engagement, and niche expertise in the chart above. The single most important Google ranking factor is the quality of your content. The above technical search engine ranking factors have to do with your website as a whole, while these next ranking factors are more page-specific-hence the term on-page SEO. ⚡️ Free guide! 25 Ways to Get More Traffic to Your Website It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust. There isn’t one single ranking factor that will make or break your SEO. Local ranking factors involve all three of the above, with a special focus on reviews, reputation, and listings.Technical ranking factors measure your site’s ability to be crawled, indexed, and render content quickly and safely for searchers.Off-page ranking factors are like endorsements from other pages on your site or other websites, and primarily involve backlinks. ![]() On-page ranking factors refer to the quality of the content on the page and the keywords its targeting.We also know that while ranking factors and algorithms may shift, the characteristics Google is trying to parse out through them are expertise, authority, and trust ( E-A-T).Į-A-T is not a ranking factor rather, ranking factors are a way for Google to measure of E-A-T.īefore we get into the top 10 Google ranking factors around which you can optimize your website pages, let’s first go over the different types. There are over 200 Google ranking factors, and while we will never know all of them, we do know many. Organic rankings on Google are determined by an algorithm that takes into account various characteristics and SEO metrics -and these are your ranking factors. This is different from paid results, which come from PPC advertising. When talking about search, we use the term “organic” to refer to search results that are unpaid. ![]() SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page). So what are those ranking factors and how can you optimize your site for them? Read on to find out. SEO is the practice of getting a website to align with Google’s ranking factors. And most of them do not go past the first page of results.Īnd it is for this reason that SEO, or search engine optimization, is a multi-billion dollar industry. Not even to family and friends at this point. Where’s the first place people go when they need an answer, idea, product, or service? Not to the Yellow Pages. ![]()
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